---
version: alpha
name: Cursor-design-analysis
description: An AI-first code editor whose marketing site reads like a quietly-confident developer-tools brand with a warm-cream editorial canvas (`#f7f7f4`) instead of the typical dark IDE atmosphere. Near-black warm ink (`#26251e`) carries body and display alike — display sits at weight 400 with negative letter-spacing for a magazine feel rather than a bold tech voice. The single brand voltage is **Cursor Orange** (`#f54e00`) reserved for primary CTAs and the wordmark. A signature pastel timeline palette (peach, mint, blue, lavender, gold) marks AI-action stages (Thinking / Reading / Editing / Grepping / Done) — only inside in-product timeline visualizations. Cards use minimal hairlines, no shadows, generous 80px section rhythm. CursorGothic for display/body, JetBrains Mono on every code surface (which is roughly half the page).
colors:
primary: "#f54e00"
primary-active: "#d04200"
ink: "#26251e"
body: "#5a5852"
body-strong: "#26251e"
muted: "#807d72"
muted-soft: "#a09c92"
hairline: "#e6e5e0"
hairline-soft: "#efeee8"
hairline-strong: "#cfcdc4"
canvas: "#f7f7f4"
canvas-soft: "#fafaf7"
surface-card: "#ffffff"
surface-strong: "#e6e5e0"
on-primary: "#ffffff"
timeline-thinking: "#dfa88f"
timeline-grep: "#9fc9a2"
timeline-read: "#9fbbe0"
timeline-edit: "#c0a8dd"
timeline-done: "#c08532"
semantic-error: "#cf2d56"
semantic-success: "#1f8a65"
typography:
display-mega:
fontFamily: "'CursorGothic', system-ui, 'Helvetica Neue', Helvetica, Arial, sans-serif"
fontSize: 72px
fontWeight: 400
lineHeight: 1.1
letterSpacing: -2.16px
display-lg:
fontFamily: "'CursorGothic', sans-serif"
fontSize: 36px
fontWeight: 400
lineHeight: 1.2
letterSpacing: -0.72px
display-md:
fontFamily: "'CursorGothic', sans-serif"
fontSize: 26px
fontWeight: 400
lineHeight: 1.25
letterSpacing: -0.325px
display-sm:
fontFamily: "'CursorGothic', sans-serif"
fontSize: 22px
fontWeight: 400
lineHeight: 1.3
letterSpacing: -0.11px
title-md:
fontFamily: "'CursorGothic', sans-serif"
fontSize: 18px
fontWeight: 600
lineHeight: 1.4
letterSpacing: 0
title-sm:
fontFamily: "'CursorGothic', sans-serif"
fontSize: 16px
fontWeight: 600
lineHeight: 1.4
letterSpacing: 0
body-md:
fontFamily: "'CursorGothic', sans-serif"
fontSize: 16px
fontWeight: 400
lineHeight: 1.5
letterSpacing: 0
body-tracked:
fontFamily: "'CursorGothic', sans-serif"
fontSize: 16px
fontWeight: 400
lineHeight: 1.5
letterSpacing: 0.08px
body-sm:
fontFamily: "'CursorGothic', sans-serif"
fontSize: 14px
fontWeight: 400
lineHeight: 1.5
letterSpacing: 0
caption:
fontFamily: "'CursorGothic', sans-serif"
fontSize: 13px
fontWeight: 400
lineHeight: 1.4
letterSpacing: 0
caption-uppercase:
fontFamily: "'CursorGothic', sans-serif"
fontSize: 11px
fontWeight: 600
lineHeight: 1.4
letterSpacing: 0.88px
textTransform: uppercase
code:
fontFamily: "'JetBrains Mono', 'Fira Code', monospace"
fontSize: 13px
fontWeight: 400
lineHeight: 1.5
letterSpacing: 0
button:
fontFamily: "'CursorGothic', sans-serif"
fontSize: 14px
fontWeight: 500
lineHeight: 1.0
letterSpacing: 0
nav-link:
fontFamily: "'CursorGothic', sans-serif"
fontSize: 14px
fontWeight: 500
lineHeight: 1.4
letterSpacing: 0
rounded:
none: 0px
xs: 4px
sm: 6px
md: 8px
lg: 12px
xl: 16px
pill: 9999px
full: 9999px
spacing:
xxs: 4px
xs: 8px
sm: 12px
base: 16px
md: 20px
lg: 24px
xl: 32px
xxl: 48px
section: 80px
components:
top-nav:
backgroundColor: "{colors.canvas}"
textColor: "{colors.ink}"
typography: "{typography.nav-link}"
height: 64px
button-primary:
backgroundColor: "{colors.primary}"
textColor: "{colors.on-primary}"
typography: "{typography.button}"
rounded: "{rounded.md}"
padding: 10px 18px
height: 40px
button-primary-active:
backgroundColor: "{colors.primary-active}"
textColor: "{colors.on-primary}"
rounded: "{rounded.md}"
button-secondary:
backgroundColor: "{colors.surface-card}"
textColor: "{colors.ink}"
typography: "{typography.button}"
rounded: "{rounded.md}"
padding: 9px 17px
height: 40px
button-tertiary-text:
backgroundColor: transparent
textColor: "{colors.ink}"
typography: "{typography.button}"
button-download:
backgroundColor: "{colors.ink}"
textColor: "{colors.canvas}"
typography: "{typography.button}"
rounded: "{rounded.md}"
padding: 12px 20px
height: 44px
hero-band:
backgroundColor: "{colors.canvas}"
textColor: "{colors.ink}"
typography: "{typography.display-mega}"
padding: 80px
ide-mockup-card:
backgroundColor: "{colors.surface-card}"
textColor: "{colors.ink}"
rounded: "{rounded.lg}"
padding: 0
ide-pane:
backgroundColor: "{colors.canvas-soft}"
textColor: "{colors.body}"
typography: "{typography.code}"
rounded: "{rounded.md}"
padding: 16px
feature-card:
backgroundColor: "{colors.surface-card}"
textColor: "{colors.ink}"
typography: "{typography.title-md}"
rounded: "{rounded.lg}"
padding: 24px
comparison-card:
backgroundColor: "{colors.surface-card}"
textColor: "{colors.ink}"
typography: "{typography.body-md}"
rounded: "{rounded.lg}"
padding: 24px
timeline-pill-thinking:
backgroundColor: "{colors.timeline-thinking}"
textColor: "{colors.ink}"
typography: "{typography.caption-uppercase}"
rounded: "{rounded.pill}"
padding: 4px 10px
timeline-pill-grep:
backgroundColor: "{colors.timeline-grep}"
textColor: "{colors.ink}"
typography: "{typography.caption-uppercase}"
rounded: "{rounded.pill}"
padding: 4px 10px
timeline-pill-read:
backgroundColor: "{colors.timeline-read}"
textColor: "{colors.ink}"
typography: "{typography.caption-uppercase}"
rounded: "{rounded.pill}"
padding: 4px 10px
timeline-pill-edit:
backgroundColor: "{colors.timeline-edit}"
textColor: "{colors.ink}"
typography: "{typography.caption-uppercase}"
rounded: "{rounded.pill}"
padding: 4px 10px
timeline-pill-done:
backgroundColor: "{colors.timeline-done}"
textColor: "{colors.on-primary}"
typography: "{typography.caption-uppercase}"
rounded: "{rounded.pill}"
padding: 4px 10px
code-block:
backgroundColor: "{colors.surface-card}"
textColor: "{colors.ink}"
typography: "{typography.code}"
rounded: "{rounded.lg}"
padding: 20px
pricing-tier-card:
backgroundColor: "{colors.surface-card}"
textColor: "{colors.ink}"
typography: "{typography.body-md}"
rounded: "{rounded.lg}"
padding: 32px
pricing-tier-featured:
backgroundColor: "{colors.ink}"
textColor: "{colors.canvas}"
typography: "{typography.body-md}"
rounded: "{rounded.lg}"
padding: 32px
text-input:
backgroundColor: "{colors.surface-card}"
textColor: "{colors.ink}"
typography: "{typography.body-md}"
rounded: "{rounded.md}"
padding: 12px 16px
height: 44px
badge-pill:
backgroundColor: "{colors.surface-strong}"
textColor: "{colors.ink}"
typography: "{typography.caption-uppercase}"
rounded: "{rounded.pill}"
padding: 4px 10px
cta-band:
backgroundColor: "{colors.canvas}"
textColor: "{colors.ink}"
typography: "{typography.display-lg}"
padding: 96px
testimonial-card:
backgroundColor: "{colors.surface-card}"
textColor: "{colors.body}"
typography: "{typography.body-md}"
rounded: "{rounded.lg}"
padding: 24px
footer:
backgroundColor: "{colors.canvas}"
textColor: "{colors.body}"
typography: "{typography.body-sm}"
padding: 64px 48px
footer-link:
backgroundColor: transparent
textColor: "{colors.body}"
typography: "{typography.body-sm}"
---
Overview
Section 01Cursor's marketing site reads as a quietly-confident developer brand that believes in editorial calm over IDE-darkness. The base canvas is **warm cream** (`{colors.canvas}` — #f7f7f4) holding warm near-black ink (`{colors.ink}` — #26251e) for body and display alike. The single brand voltage is **Cursor Orange** (`{colors.primary}` — #f54e00) reserved for primary CTAs and the wordmark — used scarcely.
Type runs **CursorGothic** as the single sans family. Display sits at weight 400 with negative letter-spacing — a magazine-editorial voice rather than tech-bombastic. JetBrains Mono carries every code surface (and code surfaces are roughly half the page).
The brand's strongest visual signature is the **AI-timeline pill palette**: five pastel pills (peach `{colors.timeline-thinking}`, mint `{colors.timeline-grep}`, blue `{colors.timeline-read}`, lavender `{colors.timeline-edit}`, gold `{colors.timeline-done}`) marking AI-action stages inside in-product timeline visualizations. Used only in product UI — never as system action colors.
**Key Characteristics:**
Colors
Section 02Brand & Accent
Section 03Surface
Section 04Hairlines
Section 05Text
Section 06Timeline (AI-action signature)
Section 07Semantic
Section 08Typography
Section 09Font Family
Section 010**CursorGothic** is the licensed display + body family. Fallback: `system-ui, "Helvetica Neue", Helvetica, Arial, sans-serif`. Code surfaces switch to **JetBrains Mono**.
Hierarchy
Section 011| Token | Size | Weight | Line Height | Letter Spacing | Use |
|---|---|---|---|---|---|
| `{typography.display-mega}` | 72px | 400 | 1.1 | -2.16px | Homepage hero h1 |
| `{typography.display-lg}` | 36px | 400 | 1.2 | -0.72px | Section heads |
| `{typography.display-md}` | 26px | 400 | 1.25 | -0.325px | Sub-section heads |
| `{typography.display-sm}` | 22px | 400 | 1.3 | -0.11px | Card group titles |
| `{typography.title-md}` | 18px | 600 | 1.4 | 0 | Component titles |
| `{typography.title-sm}` | 16px | 600 | 1.4 | 0 | List labels |
| `{typography.body-md}` | 16px | 400 | 1.5 | 0 | Default body |
| `{typography.body-tracked}` | 16px | 400 | 1.5 | 0.08px | Tracked editorial body |
| `{typography.body-sm}` | 14px | 400 | 1.5 | 0 | Footer body |
| `{typography.caption}` | 13px | 400 | 1.4 | 0 | Photo captions |
| `{typography.caption-uppercase}` | 11px | 600 | 1.4 | 0.88px | Section labels, timeline pill labels |
| `{typography.code}` | 13px | 400 | 1.5 | 0 | Code blocks — JetBrains Mono |
| `{typography.button}` | 14px | 500 | 1.0 | 0 | CTA pill labels |
| `{typography.nav-link}` | 14px | 500 | 1.4 | 0 | Top-nav menu |
Principles
Section 012Note on Font Substitutes
Section 013CursorGothic is licensed. Open-source substitute: **Inter** at weight 400 with letter-spacing -1.5%. Or **GT Sectra** for a more editorial feel.
Layout
Section 014Spacing System
Section 015Grid & Container
Section 016Whitespace Philosophy
Section 017Generous editorial pacing — closer to a print magazine than a tech site. The cream canvas has plenty of breathing room; cards within bands sit close (16-24px gap).
Elevation & Depth
Section 018The system uses **hairline-only depth**. No drop shadows, no elevation tiers. Cards float above the canvas via 1px hairlines and the slight white-on-cream contrast.
| Level | Treatment | Use |
|---|---|---|
| Flat (canvas) | `{colors.canvas}` (#f7f7f4) | Body bands, footer |
| Card | `{colors.surface-card}` (#ffffff) | Content cards |
| Hairline border | 1px `{colors.hairline}` | Card outlines, dividers |
| IDE pane | `{colors.canvas-soft}` (#fafaf7) | Inside IDE mockup cards |
Decorative Depth
Section 019Shapes
Section 020Border Radius Scale
Section 021| Token | Value | Use |
|---|---|---|
| `{rounded.none}` | 0px | Reserved |
| `{rounded.xs}` | 4px | Inline tags |
| `{rounded.sm}` | 6px | Compact rows |
| `{rounded.md}` | 8px | CTA buttons, form inputs |
| `{rounded.lg}` | 12px | Cards, IDE panes |
| `{rounded.xl}` | 16px | Larger feature cards (rare) |
| `{rounded.pill}` | 9999px | Timeline pills, badges |
| `{rounded.full}` | 9999px | Avatars (rare) |
Components
Section 022Top Navigation
Section 023**`top-nav`** — Background `{colors.canvas}`, text `{colors.ink}`, height 64px. Layout: Cursor wordmark left, primary horizontal menu (Pricing / Features / Enterprise / Blog / Forum / Careers), Sign In + Download primary CTA right.
Buttons
Section 024**`button-primary`** — The signature Cursor Orange CTA. Background `{colors.primary}`, text `{colors.on-primary}`, type `{typography.button}` (14px / 500), padding 10px × 18px, height 40px, rounded `{rounded.md}` (8px).
**`button-primary-active`** — Press state. Background `{colors.primary-active}`.
**`button-secondary`** — White card pill on cream canvas. Background `{colors.surface-card}`, text `{colors.ink}`, 1px `{colors.hairline-strong}` border.
**`button-tertiary-text`** — Inline ink text link.
**`button-download`** — Larger ink-canvas CTA. Background `{colors.ink}`, text `{colors.canvas}`, padding 12px × 20px, height 44px. Used for "Download for macOS" type CTAs.
Hero & IDE Mockups
Section 025**`hero-band`** — Background `{colors.canvas}`, full-width display headline in `{typography.display-mega}` (72px / 400 / -2.16px), subhead in `{typography.body-md}`, two CTAs (`button-download` + `button-tertiary-text`), and a centered IDE-mockup card below the hero copy.
**`ide-mockup-card`** — A white card containing a multi-pane IDE mockup (sidebar + main editor + chat panel + terminal). Background `{colors.surface-card}`, rounded `{rounded.lg}` (12px), 1px `{colors.hairline}` border, no padding (panes fill the card edge-to-edge).
**`ide-pane`** — Individual IDE pane inside the mockup. Background `{colors.canvas-soft}`, text `{colors.body}` in `{typography.code}` (JetBrains Mono 13px), rounded `{rounded.md}` (8px), padding 16px.
Cards
Section 026**`feature-card`** — Background `{colors.surface-card}`, text `{colors.ink}`, type `{typography.title-md}`, rounded `{rounded.lg}`, padding 24px. 1px `{colors.hairline}` border.
**`comparison-card`** — Side-by-side "Cursor vs other tools" card. Same surface and rounding; internally split into 2 columns.
**`testimonial-card`** — Quote card. Background `{colors.surface-card}`, text `{colors.body}`, rounded `{rounded.lg}`, padding 24px.
AI Timeline (signature)
Section 027**`timeline-pill-thinking`** — Peach pill. Background `{colors.timeline-thinking}`, text `{colors.ink}`, type `{typography.caption-uppercase}` (11px / 600 / 0.88px tracking, uppercase), rounded `{rounded.pill}`, padding 4px × 10px. Marks "Thinking" stage in product timeline.
**`timeline-pill-grep`** — Mint pill. Same shape, background `{colors.timeline-grep}`. Marks "Grepping" stage.
**`timeline-pill-read`** — Pastel-blue pill. Background `{colors.timeline-read}`. Marks "Reading" stage.
**`timeline-pill-edit`** — Lavender pill. Background `{colors.timeline-edit}`. Marks "Editing" stage.
**`timeline-pill-done`** — Gold pill. Background `{colors.timeline-done}`, text `{colors.on-primary}` white. Marks "Done" stage.
Code
Section 028**`code-block`** — Inline code block. Background `{colors.surface-card}`, text `{colors.ink}` in `{typography.code}`, rounded `{rounded.lg}`, padding 20px, 1px `{colors.hairline}` border.
Pricing
Section 029**`pricing-tier-card`** — Background `{colors.surface-card}`, rounded `{rounded.lg}`, padding 32px, 1px `{colors.hairline}` border.
**`pricing-tier-featured`** — Featured tier inverts to ink. Background `{colors.ink}`, text `{colors.canvas}`. Same shape, dark inversion signals "highlighted" without colored ribbon.
Forms & Tags
Section 030**`text-input`** — Background `{colors.surface-card}`, text `{colors.ink}`, rounded `{rounded.md}` (8px), padding 12px × 16px, height 44px.
**`badge-pill`** — Small uppercase pill. Background `{colors.surface-strong}`, text `{colors.ink}`, type `{typography.caption-uppercase}`, rounded `{rounded.pill}`, padding 4px × 10px.
CTA / Footer
Section 031**`cta-band`** — Pre-footer "Try Cursor now" band. Background `{colors.canvas}`, centered display headline in `{typography.display-lg}`, single Cursor Orange CTA. 96px vertical padding.
**`footer`** — Closing footer. Background `{colors.canvas}`, text `{colors.body}`. 5-column link list. 64×48px padding.
**`footer-link`** — Background transparent, text `{colors.body}`, type `{typography.body-sm}`.
Do's and Don'ts
Section 032Do
Section 033Don't
Section 034Responsive Behavior
Section 035Breakpoints
Section 036| Name | Width | Key Changes |
|---|---|---|
| Mobile | < 640px | Hero h1 72→32px; IDE mockup collapses to single pane preview; feature grid 1-up; nav hamburger. |
| Tablet | 640–1024px | Hero h1 56px; IDE mockup compresses; feature grid 2-up. |
| Desktop | 1024–1280px | Full hero h1 72px; full multi-pane IDE mockup; feature grid 3-up. |
| Wide | > 1280px | Content caps at 1200px. |
Touch Targets
Section 037Collapsing Strategy
Section 038Iteration Guide
Section 0391. Focus on a single component at a time.
2. CTAs default to `{rounded.md}` (8px). Cards use `{rounded.lg}` (12px).
3. Variants live as separate entries inside `components:`.
4. Use `{token.refs}` everywhere — never inline hex.
5. Hover state never documented.
6. CursorGothic 400 for display, 400/500/600 for body. JetBrains Mono on every code surface.
7. Cursor Orange stays scarce.
8. Timeline pastels stay scoped to in-product agent visualizations.