DESIGNMD.fun
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Kraken Design System

8 colors20 componentsSatoshi / CerealAug 2026
Verified Design Specv2.4.0

Design System Inspired by Kraken

1. Visual Theme & Atmosphere

Section 01

Kraken's website is a clean, trustworthy crypto exchange that uses purple as its commanding brand color. The design operates on white backgrounds with Kraken Purple (`#7132f5`, `#5741d8`, `#5b1ecf`) creating a distinctive, professional crypto identity. The proprietary Kraken-Brand font handles display headings with bold (700) weight and negative tracking, while Kraken-Product (with IBM Plex Sans fallback) serves as the UI workhorse.

**Key Characteristics:**

Kraken Purple (`#7132f5`) as primary brand with darker variants (`#5741d8`, `#5b1ecf`)
Kraken-Brand (display) + Kraken-Product (UI) dual font system
Near-black (`#101114`) text with cool blue-gray neutral scale
12px radius buttons (rounded but not pill)
Subtle shadows (`rgba(0,0,0,0.03) 0px 4px 24px`) — whisper-level
Green accent (`#149e61`) for positive/success states

2. Color Palette & Roles

Section 02

Primary

Section 03
Kraken Purple (`#7132f5`): Primary CTA, brand accent, links
Purple Dark (`#5741d8`): Button borders, outlined variants
Purple Deep (`#5b1ecf`): Deepest purple
Purple Subtle (`rgba(133,91,251,0.16)`): Purple at 16% — subtle button backgrounds
Near Black (`#101114`): Primary text

Neutral

Section 04
Cool Gray (`#686b82`): Primary neutral, borders at 24% opacity
Silver Blue (`#9497a9`): Secondary text, muted elements
White (`#ffffff`): Primary surface
Border Gray (`#dedee5`): Divider borders

Semantic

Section 05
Green (`#149e61`): Success/positive at 16% opacity for badges
Green Dark (`#026b3f`): Badge text

3. Typography Rules

Section 06

Font Families

Section 07
Display: `Kraken-Brand`, fallbacks: `IBM Plex Sans, Helvetica, Arial`
UI / Body: `Kraken-Product`, fallbacks: `Helvetica Neue, Helvetica, Arial`

Hierarchy

Section 08

| Role | Font | Size | Weight | Line Height | Letter Spacing |

|------|------|------|--------|-------------|----------------|

| Display Hero | Kraken-Brand | 48px | 700 | 1.17 | -1px |

| Section Heading | Kraken-Brand | 36px | 700 | 1.22 | -0.5px |

| Sub-heading | Kraken-Brand | 28px | 700 | 1.29 | -0.5px |

| Feature Title | Kraken-Product | 22px | 600 | 1.20 | normal |

| Body | Kraken-Product | 16px | 400 | 1.38 | normal |

| Body Medium | Kraken-Product | 16px | 500 | 1.38 | normal |

| Button | Kraken-Product | 16px | 500–600 | 1.38 | normal |

| Caption | Kraken-Product | 14px | 400–700 | 1.43–1.71 | normal |

| Small | Kraken-Product | 12px | 400–500 | 1.33 | normal |

| Micro | Kraken-Product | 7px | 500 | 1.00 | uppercase |

4. Component Stylings

Section 09

Buttons

Section 010

**Primary Purple**

Background: `#7132f5`
Text: `#ffffff`
Padding: 13px 16px
Radius: 12px

**Purple Outlined**

Background: `#ffffff`
Text: `#5741d8`
Border: `1px solid #5741d8`
Radius: 12px

**Purple Subtle**

Background: `rgba(133,91,251,0.16)`
Text: `#7132f5`
Padding: 8px
Radius: 12px

**White Button**

Background: `#ffffff`
Text: `#101114`
Radius: 10px
Shadow: `rgba(0,0,0,0.03) 0px 4px 24px`

**Secondary Gray**

Background: `rgba(148,151,169,0.08)`
Text: `#101114`
Radius: 12px

Badges

Section 011
Success: `rgba(20,158,97,0.16)` bg, `#026b3f` text, 6px radius
Neutral: `rgba(104,107,130,0.12)` bg, `#484b5e` text, 8px radius

5. Layout Principles

Section 012

Spacing: 1px, 2px, 3px, 4px, 5px, 6px, 8px, 10px, 12px, 13px, 15px, 16px, 20px, 24px, 25px

Section 013

Border Radius: 3px, 6px, 8px, 10px, 12px, 16px, 9999px, 50%

Section 014

6. Depth & Elevation

Section 015
Subtle: `rgba(0,0,0,0.03) 0px 4px 24px`
Micro: `rgba(16,24,40,0.04) 0px 1px 4px`

7. Do's and Don'ts

Section 016

Do

Section 017
Use Kraken Purple (#7132f5) for CTAs and links
Apply 12px radius on all buttons
Use Kraken-Brand for headings, Kraken-Product for body

Don't

Section 018
Don't use pill buttons — 12px is the max radius for buttons
Don't use other purples outside the defined scale

8. Responsive Behavior

Section 019

Breakpoints: 375px, 425px, 640px, 768px, 1024px, 1280px, 1536px

9. Agent Prompt Guide

Section 020

Quick Color Reference

Section 021
Brand: Kraken Purple (`#7132f5`)
Dark variant: `#5741d8`
Text: Near Black (`#101114`)
Secondary text: `#9497a9`
Background: White (`#ffffff`)

Example Component Prompts

Section 022
"Create hero: white background. Kraken-Brand 48px weight 700, letter-spacing -1px. Purple CTA (#7132f5, 12px radius, 13px 16px padding)."
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