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Lamborghini Design System

8 colors20 componentsSatoshi / CerealAug 2026
Verified Design Specv2.4.0

Design System Inspired by Lamborghini

1. Visual Theme & Atmosphere

Section 01

Lamborghini's website is a cathedral of darkness — a digital stage where jet-black surfaces stretch infinitely and every element emerges from the void like a machine under a spotlight. The page is almost entirely black. Not dark gray, not near-black — true, uncompromising black (`#000000`) that saturates the viewport and refuses to yield. Into this abyss, white type and Lamborghini Gold (`#FFC000`) are deployed with surgical precision, creating a visual language that feels like walking through a nighttime motorsport event where every surface absorbs light except the things that matter.

The hero is a full-viewport video — dark, cinematic, immersive — showing event footage or vehicle reveals with the Lamborghini bull logo floating ethereally above. The navigation is minimal: a centered bull logo, a "MENU" hamburger on the left, and search/bookmark icons on the right, all rendered in white against the black canvas. There are no borders, no visible nav containers, no background color on the header — just white marks floating in darkness. The overall mood is nocturnal luxury: exclusive, theatrical, and deliberately intimidating. Each section transition is a scroll through darkness into the next revelation.

Typography is the voice of this darkness. LamboType — a custom Neo-Grotesk typeface created by Character Type and design agency Strichpunkt — is used for everything from 120px uppercase display headlines to 10px micro labels. Its distinctive 12° angled terminals are inspired by the aerodynamic lines of Lamborghini's super sports cars, and its proportions range from Normal to Ultracompressed width. Headlines SHOUT in uppercase at enormous scales with tight line-heights (0.92 at 120px), creating dense blocks of text that feel stamped from steel. The typeface carries hexagonal geometric DNA — constructed from hexagons, three-armed stars, and circles — that echoes throughout the interface in the hexagonal pause button and UI icons. Built on Bootstrap grid with 68 Element Plus/UI components, the technical infrastructure is substantial beneath the theatrical surface.

**Key Characteristics:**

True black (`#000000`) dominant surfaces with white and gold as the only relief colors
LamboType custom Neo-Grotesk font with 12° angled terminals inspired by aerodynamic car lines
Lamborghini Gold (`#FFC000`) as the sole accent color — used exclusively for primary CTA buttons
All-uppercase display typography at extreme scales (120px, 80px, 54px) with tight line-heights
Full-viewport video heroes with cinematic event/vehicle content
Zero border-radius on buttons — sharp, angular, uncompromising rectangles
Hexagonal motifs in UI elements (pause button, icon system) echoing brand geometry
Bootstrap grid system + Element Plus/UI 68 components underneath
Transparent ghost buttons with white borders at 50% opacity as the secondary CTA pattern

2. Color Palette & Roles

Section 02

Primary

Section 03
Lamborghini Gold (`#FFC000`): The signature accent color — a warm, saturated amber-gold (rgb 255, 192, 0) used exclusively for primary action buttons ("Discover More", "Tickets", "Start Configuration"). The only chromatic color in the entire interface, it ignites against the black canvas like a headlight cutting through night
Pure White (`#FFFFFF`): Primary text color on dark surfaces, logo rendering, nav elements, and light-mode button fills — the voice that speaks from the darkness

Secondary & Accent

Section 04
Dark Gold (`#917300`): Hover/pressed state for gold buttons — a deep amber (rgb 145, 115, 0) that darkens the gold to signal interaction
Gold Text (`#FFCE3E`): Slightly lighter gold variant (rgb 255, 206, 62) used for inline text accents and highlighted labels
Cyan Pulse (`#29ABE2`): Electric blue-cyan (rgb 41, 171, 226) appearing as an informational accent and interactive element highlight
Link Blue (`#3860BE`): Medium blue (rgb 56, 96, 190) used universally for link hover states across all text colors

Surface & Background

Section 05
Absolute Black (`#000000`): The dominant surface color — used for page background, hero sections, header, footer, and most containers
Charcoal (`#202020`): Elevated dark surface (rgb 32, 32, 32) — the primary "dark gray" for cards, panels, and text containers sitting above the black canvas
Dark Iron (`#181818`): Subtle surface variant (rgb 24, 24, 24) — barely distinguishable from black, used for footer and deep sections
Overlay Black (`rgba(0,0,0,0.7)`): Semi-transparent overlay for modals and video dimming
Near White (`#F8F8F8`): Rare light surface (rgb 248, 248, 248) for content blocks in white-mode sections
Mist (`#E6E6E6`): Light gray surface for secondary light-mode containers

Neutrals & Text

Section 06
Pure White (`#FFFFFF`): Primary text on dark backgrounds — headlines, body, nav labels
Smoke (`#F5F5F5`): Secondary text on dark surfaces — slightly softer than pure white
Graphite (`#494949`): Dark gray text on light surfaces (rgb 73, 73, 73)
Ash (`#7D7D7D`): Mid-range gray for muted text, timestamps, and metadata (rgb 125, 125, 125)
Steel (`#969696`): Lighter gray for disabled text and subtle labels (rgb 150, 150, 150)
Slate (`#666666`): Alternative mid-gray for secondary content
Iron (`#555555`): Dark mid-gray for body text variants
Shadow (`#313131`): Very dark gray for text on dark surfaces where white is too strong

Semantic & Accent

Section 07
Cyan Pulse (`#29ABE2`): Used for informational highlights and interactive feedback
Link Blue (`#3860BE`): Universal hover state for all hyperlinks
Teal Action (`#1EAEDB`): Button hover background for transparent/ghost variants (rgb 30, 174, 219)

Gradient System

Section 08
No explicit gradients in the color palette — the dark-to-light progression is achieved through surface layering: `#000000` → `#181818` → `#202020` → `#494949` → `#7D7D7D`
Video heroes use natural atmospheric gradients from the content itself
Top-of-page gradient: subtle dark-to-darker fade at the edges of full-bleed imagery

3. Typography Rules

Section 09

Font Family

Section 010
Display & UI: `LamboType`, Roboto, Helvetica Neue, Arial — custom Neo-Grotesk typeface by Character Type for Lamborghini's 2024 brand refresh. Available in widths from Normal to Ultracompressed and weights from Light (300) to Black. Features 12° angled terminals inspired by aerodynamic car geometry, hexagonal construction logic, and support for 200+ languages including Latin, Cyrillic, and Greek
Fallback/UI: `Open Sans` — used for some button/form contexts as system fallback
No italic variants observed on the marketing site — the brand voice is always upright

Hierarchy

Section 011

| Role | Size | Weight | Line Height | Letter Spacing | Notes |

|------|------|--------|-------------|----------------|-------|

| Hero Display | 120px (7.50rem) | 400 | 0.92 | normal | LamboType, uppercase, maximum impact |

| Display 2 | 80px (5.00rem) | 400 | 1.13 | normal | LamboType, uppercase, major section titles |

| Section Title | 54px (3.38rem) | 400 | 1.19 | normal | LamboType, uppercase |

| Sub-section | 40px (2.50rem) | 400 | 1.15 | normal | LamboType, uppercase |

| Feature Heading | 27px (1.69rem) | 400 | 1.37 | normal | LamboType, uppercase |

| Card Title | 24px (1.50rem) | 400 | — | normal | LamboType |

| Body Large | 18px (1.13rem) | 400 | 1.56 | normal | LamboType, mixed case and uppercase variants |

| Body / UI | 16px (1.00rem) | 400/700 | 1.50 | normal/0.16px | LamboType, primary body text |

| Button Large | 16px (1.00rem) | 400 | 1.50 | normal | Gold CTA buttons |

| Button Standard | 14.4px (0.90rem) | 300/700 | 1.00 | 0.14–0.2px | LamboType, uppercase, ghost buttons |

| Button Small | 13px (0.81rem) | 300/500 | 1.20 | 0.13–0.2px | LamboType, compact button variant |

| Caption | 14px (0.88rem) | 600/700 | 1.14–1.50 | -0.42px | LamboType, uppercase, negative tracking |

| Label | 12px (0.75rem) | 400/500 | 1.83 | 0.96px | LamboType, uppercase badges and micro labels |

| Micro | 10px (0.63rem) | 400 | 1.00–2.00 | 0.225px | LamboType, uppercase, smallest text |

Principles

Section 012
ALL-CAPS is the default voice: Display and feature headings are universally uppercase. This creates a shouting, commanding tone that matches the brand's aggression
Extreme scale range: From 120px heroes to 10px micro labels — a 12:1 ratio that creates dramatic visual hierarchy
Tight line-heights at scale: Display sizes use 0.92-1.19 line-height, creating dense, compressed blocks of type that feel stamped rather than typeset
Weight 400 dominates: Unlike many design systems that use bold for emphasis, Lamborghini's regular weight carries the headlines — the typeface itself is so distinctive it doesn't need weight variation
Negative tracking on captions: -0.42px letter-spacing on 14px captions creates a compressed, technical aesthetic
Positive tracking on micro text: +0.225px at 10px ensures legibility at the smallest sizes
Single typeface discipline: LamboType handles everything — the 12° angled terminals and hexagonal geometry provide visual coherence across all sizes

4. Component Stylings

Section 013

Buttons

Section 014

All buttons use **zero border-radius** — sharp, angular rectangles that echo the aggressive lines of Lamborghini vehicles.

**Gold Accent CTA** — The primary action:

Default: bg `#FFC000` (Lamborghini Gold), text `#000000`, padding 24px, fontSize 16px, fontWeight 400, borderRadius 0px, no border
Hover: bg `#917300` (Dark Gold), darkens significantly
Class: `btn-accent btn-large`
Used for: "Discover More", "Tickets", "Start Configuration"

**Transparent Ghost** — The secondary action on dark backgrounds:

Default: bg transparent, text `#FFFFFF`, border 1px solid `#FFFFFF`, padding 16px, opacity 0.5
Hover: bg `#1EAEDB` (Teal Action), text white, opacity 0.7
Focus: bg `#1EAEDB`, border 1px solid `#000000`, outline 2px solid `#000000`
Used for: secondary CTAs on hero sections and dark panels

**White Filled** — Light-mode primary:

Default: bg `#FFFFFF`, text `#202020`, no border
Used for: CTAs on dark sections where gold isn't appropriate

**Black Filled** — Dark filled variant:

Default: bg `#000000`, text `#202020`
Used for: Inverted CTA on light sections

**Gray Neutral** — Subtle action:

Default: bg `#969696`, text `#202020`
Used for: secondary/tertiary actions, badge-like buttons

Cards & Containers

Section 015
Background: `#202020` (Charcoal) on black canvas, or `#000000` on lighter sections
Border: `0px 1px solid #202020` bottom borders for section dividers
Border-radius: 0px (completely sharp corners)
Shadow: minimal, uses overlay opacity for depth
Content: full-bleed photography + overlaid text in white

Inputs & Forms

Section 016
Minimal form presence on the marketing site
Switch elements: border-radius 20px (the only rounded element), border 1px solid `#DDDDDD`
Cookie banner input style: white text on black with `#7D7D7D` borders

Navigation

Section 017
Desktop: Centered bull logo, "MENU" hamburger with icon on left, search icon + bookmarks icon on right
Background: Transparent (inherits black page background)
Sticky: Fixed to top, floats above content
No visible borders or shadows — elements float in the darkness
"MENU" label: White text at 14px weight 400, uppercase, accompanies hamburger icon
Hexagonal motifs: Pause button on hero sections uses hexagonal outline shape

Image Treatment

Section 018
Hero: Full-viewport video sections (100vh) with cinematic event/vehicle footage
Event photography: Full-bleed aerial shots of Lamborghini Arena events
Vehicle imagery: High-contrast studio shots on dark backgrounds, full-width
Aspect ratios: Predominantly 16:9 and wider for cinematic feel
Dark gradient overlays: Subtle darkening at top/bottom edges of video to ensure text legibility

Distinctive Components

Section 019
Hexagonal Pause Button: Video control uses a hexagonal outline (matching the brand's geometric DNA from the typeface), positioned bottom-right of hero sections
Progress Bar: Thin white line at bottom of hero sections indicating video/slide progress
Badge/Tag: bg `#969696`, text white, padding 8px, fontSize 10px, borderRadius 2px — tiny metallic pills

5. Layout Principles

Section 020

Spacing System

Section 021
Base unit: 8px
Full scale: 2px, 4px, 5px, 8px, 10px, 12px, 15px, 16px, 20px, 24px, 32px, 40px, 48px, 56px
Button padding: 16px (ghost), 24px (gold accent)
Section padding: 48–56px vertical, 40px horizontal
Small spacing: 2–5px for fine adjustments (badge padding, border spacing)

Grid & Container

Section 022
Framework: Bootstrap grid system (container + row + col)
Max width: 1440px (largest breakpoint)
Columns: Standard 12-column Bootstrap grid
Full-bleed: Hero sections break out of grid to fill viewport edge-to-edge
Content areas: Centered within 1200px max-width containers

Whitespace Philosophy

Section 023

Lamborghini uses darkness as whitespace. The generous black expanses between content blocks serve the same function as white space in a light design — creating breathing room that elevates each element to the status of exhibit. A model name floating in the middle of a black viewport has the same visual weight as a gallery piece on a white wall. The absence of color IS the design.

Border Radius Scale

Section 024

| Value | Context |

|-------|---------|

| 0px | Default for everything — buttons, cards, containers, images |

| 1px | Subtle span elements |

| 2px | Badges, close buttons, cookie elements — barely perceptible |

| 20px | Toggle switches only — the sole rounded element |

6. Depth & Elevation

Section 025

| Level | Treatment | Use |

|-------|-----------|-----|

| Level 0 (Abyss) | `#000000` flat | Page background, deepest layer |

| Level 1 (Surface) | `#181818` or `#202020` | Cards, content panels, elevated sections |

| Level 2 (Overlay) | `rgba(0,0,0,0.7)` | Modal backdrops, video dimming |

| Level 3 (Fog) | `rgba(0,0,0,0.5)` | Lighter overlays, hover states |

| Level 4 (Mist) | `rgba(0,0,0,0.25)` | Subtle depth hints |

Shadow Philosophy

Section 026

Lamborghini achieves depth through surface color layering rather than shadows. On a black canvas, traditional drop shadows are invisible — instead, the system creates elevation by shifting from absolute black to progressively lighter dark grays: `#000000` → `#181818` → `#202020` → `#494949`. This "darkness gradient" approach means that elevated elements are literally lighter than their surroundings, inverting the traditional shadow model.

Decorative Depth

Section 027
Full-bleed video provides atmospheric depth through cinematic lighting
The hexagonal pause button floats with a thin white outline stroke
Progress bars at hero section bottoms create a subtle horizon line
No gradients, glows, or blur effects on UI elements — the photography provides all visual richness

7. Do's and Don'ts

Section 028

Do

Section 029
Use absolute black (`#000000`) as the primary background — never dark gray as a substitute
Apply Lamborghini Gold (`#FFC000`) exclusively for primary CTA buttons — never for decorative purposes
Set all display headings in uppercase with LamboType — the brand voice is always SHOUTING
Use zero border-radius on buttons and cards — sharp angles are non-negotiable
Maintain tight line-heights (0.92–1.19) on display type to create dense, architectural text blocks
Use the transparent ghost button (white border, 50% opacity) as the secondary CTA on dark backgrounds
Let full-viewport video/photography carry emotional weight — UI is infrastructure, not decoration
Reserve hexagonal geometry for UI icons and the video control button
Use weight 400 (regular) for headlines — the typeface is distinctive enough without bold emphasis
Keep the gray palette achromatic — all neutrals are pure gray without color tinting

Don't

Section 030
Introduce additional accent colors beyond gold — the monochrome-plus-gold system is sacred
Apply border-radius to buttons or cards — curved edges contradict the angular vehicle aesthetic
Use LamboType in italic or decorative styles — the brand is always upright and direct
Add gradients to buttons or surfaces — depth comes from surface layering, not blending
Use light backgrounds as the primary canvas — darkness is the default state, light is the exception
Mix lowercase into display headings — the uppercase convention communicates authority and power
Add hover animations with scale or translate — interactions should be color-only (background/opacity shifts)
Use Open Sans for display text — LamboType must handle all visible typography
Create busy layouts with many small elements — Lamborghini's design is about singular, bold statements
Apply shadows to elements — on a black canvas, shadows are meaningless; use surface color shifts instead

8. Responsive Behavior

Section 031

Breakpoints

Section 032

| Name | Width | Key Changes |

|------|-------|-------------|

| Mobile Small | <425px | Single column, reduced type scale, stacked buttons |

| Mobile | 425-576px | Single column, hamburger nav, hero text ~40px |

| Tablet Small | 576-768px | 2-column grid begins, padding adjusts |

| Tablet | 768-1024px | 2-column layout, expanded hero, vehicle cards side-by-side |

| Desktop | 1024-1280px | Full navigation, 3+ column grids, display text at 80px |

| Desktop Large | 1280-1440px | Full layout, hero at 120px display, max-width containers |

| Wide | >1440px | Content centered, margins expand, hero fills viewport |

Touch Targets

Section 033
Gold CTA buttons: 48px+ minimum height with 24px padding (exceeds WCAG 44×44px)
Ghost buttons: 48px+ with 16px padding
Hamburger menu: large touch target (~48px square)
Hexagonal pause button: approximately 48px diameter

Collapsing Strategy

Section 034
Navigation: Always hamburger-based ("MENU" + icon) — no horizontal nav expansion on any breakpoint
Hero video: Maintains full-viewport height across all breakpoints, adjusting object-fit
Display type: Scales from 120px (desktop) → 80px (tablet) → 54px/40px (mobile)
Button layout: Side-by-side on desktop, stacks vertically on mobile
Grid columns: 3-column → 2-column → 1-column progression
Section spacing: Reduces from 56px → 40px → 24px vertical padding

Image Behavior

Section 035
Hero videos use `object-fit: cover` to maintain cinematic framing at all sizes
Vehicle images scale within their containers with maintained aspect ratios
Event photography crops to viewport width on narrow screens
Background images darken at edges to maintain text contrast on all viewports

9. Agent Prompt Guide

Section 036

Quick Color Reference

Section 037
Primary CTA: "Lamborghini Gold (#FFC000)"
Background: "Absolute Black (#000000)"
Surface: "Charcoal (#202020)"
Heading text: "Pure White (#FFFFFF)"
Body text: "Ash (#7D7D7D)"
Link hover: "Link Blue (#3860BE)"
Accent: "Cyan Pulse (#29ABE2)"
Border: "Pure White (#FFFFFF) at 50% opacity"

Example Component Prompts

Section 038
"Create a hero section with a full-viewport black background, the model name 'TEMERARIO' in LamboType at 120px uppercase weight 400 white text with 0.92 line-height, centered vertically, with a Lamborghini Gold (#FFC000) 'Discover More' button below — sharp corners, 0px radius, 24px padding, black text"
"Design a transparent ghost button with 1px solid white border at 50% opacity, white text at 14.4px uppercase with 0.2px letter-spacing, padding 16px, on a black background — hover state changes to Teal Action (#1EAEDB) background with 70% opacity"
"Build a navigation bar with zero visible background on absolute black, a centered bull logo, 'MENU' text label with hamburger icon on the left, and search + bookmark icons on the right — all in white, sticky position"
"Create a news card grid on charcoal (#202020) background with white headlines at 27px uppercase, body text in #7D7D7D at 16px, and a white underlined 'Read More' link that turns #3860BE on hover"
"Design a section divider using a 1px solid bottom border in #202020 on a black canvas — the elevation difference is purely through surface color shift, not shadow"

Iteration Guide

Section 039

When refining existing screens generated with this design system:

1. Focus on ONE component at a time — Lamborghini's system is extreme and every element must feel aggressive

2. Reference specific color names and hex codes from this document — the palette has only about 5 active colors

3. Use natural language descriptions, not CSS values — "sharp-cut golden rectangle" not "border-radius: 0px; background: #FFC000"

4. Describe the desired "feel" alongside specific measurements — "floating in total darkness" communicates the black canvas better than "background: #000000"

5. Remember that UPPERCASE IS THE DEFAULT — if text isn't uppercase at display sizes, it probably should be

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